Privacy Policy

What We Collect

When you use the Scout Wellness Consult on pawsd.ai, we collect information you provide about your dog — including their name, breed, size, gender, and details about their anxiety or behavioral concerns. If you create an account, we also collect your email address.

We store your conversation with Scout, the personalized wellness plan generated from that conversation, and any journal entries or feedback you provide about your dog's progress. We also collect your browser type, operating system, and approximate geographic region (country and state) to improve the Scout experience. We may process your IP address for security, attribution, and region-detection purposes, and limited event logs or third-party attribution partners may receive it.

On our knowledge base at /guides, we record the search queries you type along with which result you click, an anonymous browser-side session identifier, a salted hash of your IP address, and a coarse user-agent class (desktop, mobile, or bot). We do not store your raw IP address or full user-agent string. The salt rotates daily so the hash cannot be correlated across days. Records auto-delete after 30 days. We use this data to improve search results and to design the upcoming research assistant on the knowledge base. Logging is not enabled for visitors from the EU, EEA, UK, or Switzerland.

How We Use Your Data

• Generate personalized wellness plans based on your dog's anxiety profile
• Track your dog's progress through the wellness journal and treatment outcomes
• Send you relevant email communications (welcome emails, anxiety tips, product recommendations, and check-ins)
• Review conversation quality to ensure Scout provides accurate and helpful advice
• Improve the Scout consult experience

Third-Party Services

We use the following third-party services to operate pawsd.ai:

• Google AI (Gemini API)— Your conversation with Scout is processed by Google's Gemini AI to generate responses and wellness plans. Google does not use API data for model training when accessed via the paid API. See Google AI Terms of Service.
• Google Analytics — We use Google Analytics 4 with consent mode to understand how visitors use our site. In configured EEA regions, analytics storage defaults to denied and GA4 runs in cookieless modeled mode. Outside those regions, GA4 may use first-party analytics cookies to improve session and attribution measurement.
• Server-Side Conversion Tracking — We send anonymized conversion events (such as completing a consult or subscribing to emails) to Meta and TikTok via their server-side APIs to measure ad effectiveness. These events include your IP address and user agent for attribution but do not use cookies or client-side tracking pixels.
• Resend— We use Resend to deliver transactional and marketing emails. Your email address and dog's name are shared with Resend for email personalization.
• Affiliate Networks — Product links on pawsd.ai may be affiliate links through Amazon Associates and other programs. Clicking these links shares referral data with the respective affiliate network.

Data Storage & Retention

Your data is stored in Google Cloud Firestore in the United States. Session data is also stored locally in your browser's localStorage until you clear it or delete your account.

We retain your data for as long as your account is active. Conversation logs used for quality review are retained for up to 90 days and then deleted. Accounts inactive for more than 12 months may be purged after notice. Conversations sent to Google's Gemini API are processed in accordance with Google's API data retention policy. Anonymized analytics data (page views, event counts) is retained indefinitely. Deletion of your account removes all personal data from our systems, but does not affect data already transmitted to third-party analytics or advertising partners.

Email Communications

If you subscribe to email updates, you may receive a welcome email, anxiety management tips, product recommendations, and periodic check-ins about your dog's progress. Every marketing email includes an unsubscribe link. You can unsubscribe at any time and we will stop sending marketing emails within 10 business days.

Transactional emails (such as sign-in magic links) cannot be unsubscribed from as they are required for account functionality.

Deleting Your Data

You can delete individual plans from the plan view page. If you have an account, you can permanently delete your account and all associated data — including dogs, plans, journal entries, and email subscriptions — from your account settings. Account deletion is immediate and irreversible.

Data Export

To request a copy of your data, email us at support@pawsd.ai. We will provide your data in a machine-readable format within 30 days.

Cookies & Tracking

pawsd.ai always uses cookies required for authentication (session tokens). We also use Google Analytics 4. In regions where our consent-mode defaults deny analytics storage, GA4 runs cookieless and does not set analytics cookies. Outside those regions, GA4 may set first-party analytics cookies. We do not load client-side Meta or TikTok advertising pixels on pawsd.ai; ad conversion attribution for those platforms is handled server-side.

Children

pawsd.ai is not directed at children under 13. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will delete it.

Changes to This Policy

We may update this privacy policy from time to time. If we make material changes, we will update the “last updated” date at the top of this page. Your continued use of pawsd.ai after changes constitutes acceptance of the updated policy.

Contact

Questions about this privacy policy or your data? Email us at support@pawsd.ai.